Simpkins lollies are crafted using only the finest ALL natural colours and flavours.Designed for the pharmacy market so comprise of a rectangular shape for safety as well as a compressed cardboard safety stick.There are the Jungle pops which contain 90% of your recommended daily intake of Vitamins and then the Sugar Free variety with added vitamin C.The Hitschler Softi Chew strips have been added not due to the health and natural option but just due to the fact that they are so yummy!